---
title: "#008: You're Measuring Productivity Wrong: Rethinking Productivity"
description: How are you measuring productivity? It's not simply the number of hours worked or number of outputs accomplished. Let's rethink what it means to be productive.
---

[Water Cooler Wisdom ](https://www.interactionassociates.com/water-cooler-wisdom)

# [#008: You're Measuring Productivity Wrong: Rethinking Productivity](https://www.interactionassociates.com/water-cooler-wisdom/008-rethink-productivity)

 Written by [Water Cooler Wisdom](https://www.interactionassociates.com/water-cooler-wisdom/author/water-cooler-wisdom) | Apr 25, 2024 10:41:56 PM

In this episode we welcome back Chris Williams, Chief Operating Officer at Interaction Associates, to redefine what it means to be truly productive in today's fast-paced world. 

Chris discusses his unique perspective on productivity as a state of achieving significant and valuable results, rather than just a measure of time spent on tasks. With intriguing examples from various industries, Chris illustrates how productivity should focus on outcomes, not just activities.

Gain a fresh understanding of productivity through the "RPR framework" and how it can be applied across different sectors. Tune in to transform your approach to work and start producing results that truly matter.

 

References from the episode:

[Getting Things Done - David Allen](https://gettingthingsdone.com/)

[Cal Newport Books](https://calnewport.com/writing/)

[7 Habits of Highly Effective People - Stephen Covey](http://www.franklincovey.com/books/the-7-habits-of-highly-effective-people/)

[The Four Hour Work Week - Tim Ferriss](https://fourhourworkweek.com/)

[Atomic Habits - James Clear](https://jamesclear.com/atomic-habits)

[Drive - Daniel Pink](https://www.danpink.com/books/drive/)

 

Listen Now  <https://open.spotify.com/episode/37vDhVaTmDPlbFMHedFOF9?si=613b2e4de71a42f5>   <https://podcasts.apple.com/us/podcast/youre-measuring-productivity-wrong-rethinking-productivity/id1723857700?i=1000653623717>

[View full post](https://www.interactionassociates.com/water-cooler-wisdom/008-rethink-productivity)

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