Director, Marketing | Boston, MA
Lara Cohen leads the marketing team, guides strategic marketing initiatives, and is a member of IA’s senior leadership group. Her mission is to connect IA with buyers and influencers in organizations that want to improve workplace collaboration, stakeholder inclusion, and triple-bottom-line results.
Prior to joining Interaction Associates, Lara (rhymes with mascara) worked her magic as a marketing executive and consultant to companies in healthcare, high-tech, green energy, and telecom.
Lara has been a radio talk show host, chocolatier, and front desk clerk at an upmarket hotel. She volunteers her marketing skills to Boston Area not-for-profits.
Lara also practices The Interaction MethodÔ with her family. It works, mostly.
Lara holds a BA in Sociology from the University of Wisconsin-Madison and an MBA in Marketing from Baruch College’s Zicklin School of Business.
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