Professional Profile

As Manager, Business Operations Analysis, Laura is responsible for collection, analysis and reporting of sales related data in an on-going effort to increase overall sales productivity She works directly with the sales team to provide support around forecasting and maintain system metrics to track trends in usage and data integrity.  Laura is responsible for managing our CRM system and maintains the functional areas of data management, forecasting, contacts, leads, campaigns, opportunities, dashboards and reports.  In addition, Laura manages our Lead Generation function and guides the sales team in entering accurate lead and pipeline forecasts. 

Pro Bono Clients

Support for Families with Disabilities/Open Gate, Stitches from the Heart, The Salvation Army, the Interaction Institute for Social Change

On Working at IA

IA fosters a culture of shared responsibility for success. Not just for the success of the organization as a whole, but for the success of every one of its people as well. This is what brought me to IA, and makes me look forward to coming to work every day.

Recommended Books

Blink by Malcolm Gladwell, Behind the Cloud by Marc Benioff, Freakonomics by Steven D. Levitt and Stephen J. Dubner

What I Care About

As a manager, it is important to me to focus on employee development. My personal mission is to draw out and develop the unique talents and strengths of each individual employee, so that they can bring their very best to the organization and to their personal lives.